Dell's Foray into Consumer Electronics
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR253 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesBusiness Strategy |
| Case Length |
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21 Pages |
| Period |
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2003-2007 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Dell |
| Industry |
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Information Technology and Related Services |
| Countries
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US |
Abstract:
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Dell Inc. is a major US-based computer and peripheral manufacturer. The case
describes Dell's foray into consumer electronics, and the company's limited
success in the new venture.
It also describes the company's fluctuating fortunes in its computer business,
and raises the question whether the direct sales model followed by the company
can continue to be a powerful source of competitive advantage for the company.
The case ends with a brief discussion on recent developments concerning Dell,
and the future prospects for the company.
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Issues:
» To analyze the factors that a company considers while entering a new product
category
» To understand the possible causes for the company's limited success in a new
product category
» To gain insights into the US market for PCs and consumer electronics
Contents:
Keywords:
Dell Inc, Consumer electronics, Market entry strategy , New
product category, Brand extension, Direct sales, Computer and peripheral
manufacturer, US PC market
Dell's Foray into Consumer Electronics
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